If you are looking to hire a social media marketing agency to help you with your business’s social media presence, then you need to be sure that you are asking the right questions. With so many social media marketing agencies out there vying for your business, it can be hard to know who to trust.

Asking the right questions will help you weed out the bad apples and find the agency that is the best fit for your business. Here we have jotted down the top 8 questions you should always ask SMM agencies before you hire them!

1.   What are your experience levels?

Make sure that any company that you plan on hiring has at least several years of experience in the industry. This will give them an edge over other agencies that may not have as much experience with managing social media campaigns.

If they do not have enough experience, then they will not be able to provide any valuable insight into how to manage your campaign effectively.

2.   Do you have any examples of past work you’ve done?

This is an excellent way to get an idea of how good their work is and what kind of results they can achieve for your business. If they can’t provide any examples of past work, then this could be another red flag for you.

3.   How do you keep up with the latest trends in social media marketing?

Don’t let an agency get away with saying they simply “read blogs” or “follow industry experts” on Twitter. Social media changes every single day, and keeping up with all of these changes is essential for any agency. If they don’t seem confident answering this question, move on to another one!

4.   Describe your process for managing social media campaigns:

A good social media campaign should have a clear strategy from start to finish, and it should be easy for other members of your team to follow along as well.

It shouldn’t take more than a few minutes for someone from your company to understand how the agency plans on achieving its goals with its services. The more transparent an agency is about its process, the better!

5.   What will be the responsibilities of our business, and what will be yours?

Social media management is a lot more than just posting content on Facebook, Twitter and Instagram. The best agencies will work closely with you to determine goals and timelines so that they can develop strategies specific to your business’s needs.

6.   How often will we meet for updates?

Social media is ever-changing and evolving at an almost alarming rate. If an agency isn’t keeping up with what’s going on in their industry, then they won’t be able to give your campaign any direction or feedback when necessary. It is important that if you are working with an agency that they are able to communicate with you regularly so they can keep up with any changes that may occur within their industry as well as yours!

7.   What is your pricing structure?

Pricing is one of the most important things for a company when it comes to hiring an agency. Make sure that you ask about the price range before signing any contracts.

There are many different types of packages available, so make sure that you pick one that fits within your budget. If not, there are some great tools out there that can help you manage multiple accounts without having to hire someone else.

8.   What can you offer that other agencies can’t?

Do all of your employees have experience using Facebook, Twitter etc., or will they be learning as they go along?

  • Do they have enough time and resources to devote themselves to your project?
  • How many staff members are needed for each part of the job (administrative tasks, content creation etc.)?
  • What other services do they offer in addition to social media management, like SEO etc.?

A good agency should be able to answer all of these questions clearly and concisely.


Asking these questions to social media marketing agencies will help you narrow down your search and help you find a good fit for your business.